All candidates are not equal

When you advertise your vacancy, you ideally want a choice of candidates. But let’s be honest, you’re not looking for just ANY candidates. What you really want are career-conscious job seekers. Those who are not merely role-hopping but are looking for a long-term career path. Because you want to employ someone who will stay, who will grow, and who will develop.

These candidates are helpful for team morale, healthier for the bottom line, and better for keeping overheads down. They are more likely to deliver a financial return for the time and money invested in them and to show up on time, work hard, and be engaged and self-motivated whilst doing their job.

But how can you control the profile of the people who respond to your vacancy?

The vision they have for their future means they are motivated to learn and develop. To attract them, you need to appeal to this. It’s not just about THIS job; it’s about the career you are offering them.

Show them a path of development

They’ve learned all they can, and there is no route for a new challenge. As an employer, you need to provide career paths and develop an ethos that is about continual self-development. If you can demonstrate solid career opportunities, you will gain their attention. This can be done by using case studies of other employees, gathering staff testimonials, and structuring your organisation in a way that allows plenty of upwards and sideways promotions.

Support them on the path

Tailor your benefits to appeal

Flexibility is another benefit that is likely to be appreciated. Providing the technology to allow remote working and supporting a healthy work/life balance is proven to build loyalty.

Market your employer brand

So, in conclusion, the career-focused candidate will be looking beyond the job description. They are seeking a career that drives them and brings job satisfaction in an organisation that aligns with their values and invests in staff development. Show that you can deliver that for them, and you’ll be well on the way to attracting the right candidates.

Originally published at https://www.proactive.it on June 28, 2021.

http://Proactive.IT The UK SPECIALISTS in IT RECRUITMENT The experience to know what matters. The ability to make it count. #UK #ITjobs #recruitment

http://Proactive.IT The UK SPECIALISTS in IT RECRUITMENT The experience to know what matters. The ability to make it count. #UK #ITjobs #recruitment