Candidate feedback — If you want to know, ask!

Often people will wrack their brains wondering how to find out the information they are looking for. And equally often, the way to get what they need is to simply ask.

This is certainly the case when it comes to getting feedback on your recruitment process.

Even the best-run organisations sometimes miss out the vital step of asking candidates how they found you, but it’s really important. Why? Well, it gives you the information you need to improve your process, increase hire rates, boost your talent pipeline and enrich your employer brand. Knowing why candidates drop out is really the only way that you can enhance your methods of attracting top talent, and keep them engaged for future roles.

Here are our top tips for gaining meaningful candidate feedback:

Keep it relevant and concise

It’s far better to have five relevant questions answered by 20 candidates than 30 vague ones answered by none. Start by listing the areas you want to measure, edit ruthlessly, and end up with a shortlist of simple questions that address the really crucial areas. They should be tied to your candidate KPIs so for example, one thing you might measure is the offer acceptance rate.

Maximise responses

A token incentive to respond will up your response. This could be a small donation to a charity for every response received, or you could offer a ‘value add’ incentive to candidates, such as a downloadable guide to better interviews. Another way is to tie it in with feedback to the candidate. That way, you have a two-way discussion where both sides are able to give their contributions.

Create a system

It’s also a great idea to go back to candidates who responded and let them know what you have changed in response to data collected. This will make them feel that it was worth their time completing your survey and will hopefully be more likely to refer you.

If you’ve tied your questions to your candidate KPIs, then you can track progress and spot problem areas early.

Tackle problems quickly

Collect Referrals

Do you seek candidate feedback in your organisation? What are the key things you measure? And have what benefits has it brought to your recruiting? Let us know in the comments below.

Originally published at on January 28, 2020.

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